Sunday, October 09, 2005

Take a look around you lately?

As seen in Lasn's "Hype," there are more advertisements around us then I could have imagined. For there to be over 12 billion display ads, 3 million radio ads, and 200,000 TV commercials in a day. Around three thousand of them are seen by any given person a day. When you think about it, there are more ads everywhere everyday. Something I would disagree with on advertising being put there, eventhough a lot of people would see it, is advertising on the roofs of schools. Yeah, the schools could make money off of it but school is a place to learn, not to drill ads into students. On the other hand, "No Logo" by Naomi Klein talked about brands, not products. She shows that ads, on the most part do not worry about the product itself, that the consumer will buy the product based on the image that is given off by the ad or product. No matter how much the product costs, cheap or expensive, if someone thinks, or does, need it they will buy it. It helps to portray the product, when the advertisement is seen everywhere.

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