Wednesday, October 05, 2005
Adveristment
I found both Hype and No-Logo very interesting. No-Logo was a very informative piece that talked about the advertising market in the mid 80's leading to the 90s and how they dealt with problems such as "marlboro friday". It was interesting to see how with the announcement that marlboro was going to cut their prices 20 %. It showed how the different companies dealt with it and how some suffered and eventually fell apart, but how others are still surviving today. With Hype it was very short and to the point. It was interesting to read about how places such as schools would allow adverisers to place their advertisment on the roof of the school just to get a profit from it. I found it funny when they talked about all the places that have advertisments now like in bathrooms but its the honest truth, advertisers will go to get lengths to get their product out their in the publics eye. If you really think about it advertisment is everywhere and there is no stopping it.
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