Marketing Strategies

In today's society advertisements and brand names have taken over our culture. Corporations spend billions of dollars a year planning out there advertisement strategies. They spend more time on advertising than developing the product they are actually selling. Businesses such as Coke-a-cola, Nike, and Starbucks truly believe that the product they are selling is not just a piece of merchandise but it is "a way of life, attitude, a set of values, a look, and an idea." ( Logo 247). The billions of dollars spent each year have not gone unnoticed. "Everyday an estimated 12 billion display ads, 3 million radio commercials, and more than 200,000 TV commercials are dumped into North America's collective pollution flood. " ( Lasn 199) This type of marketing strategies seem to work on America's youth. Working at a retailer myself, I have noticed that its not the quality of the clothing that makes teens buy them, but the brand they are wearing and how well known it is through out society.