First Off, I need to say good title Scott.
Now, I titled my blog "I've Been Branded" because everyday I walk around wearing the name brand clothes that I spend a lot of money on. For some reason Nike, Timberland, Enyce, and many more companies have gotten my attention and tricked me into spending more money than I need to on clothes even though I could find clothes for much less. I've been branded mentally as well because there are certain brands, like reebok and adidas, that I would never even think about buying, which in Naomi Klein's article "No Logo" shows that the company as reached me in what it is trying to do. The companies don't worry about the product one-fourth as much as they do about their "brand". I don't think I'm a walking advertisement but I've heard people say they would never wear a brand-name for that reason. As Kalle Lasn, talks about the obsurd ways of advertising in "Hype" I had to laugh at the actual things people have done. I couldn't believe that a school kid has a different advertisement shaved into his head for everyone else to see, or how a company is trying to get a advertisement to go into orbit. I personally think that advertising is becoming complete bullshit and has ruined much of our cultural landscape in the country. The only problem is the companies aren't going to change and we the consumers will probably see an advertisement for something we like and go out and buy it.
Wednesday, October 05, 2005
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