Fiske...I have no idea what your talking about

I think I have never been this confused in reading an essay or short story. I thought Edgar Allan Poe stories used to be tough to follow, but I think now I've changed my mind. Fiske starts out talking about how shopping malls are like a cult or religion for people, how they are a metaphor in some way to people. Then, he speaks about consumerism and how teens occupy malls in such a powerful way that they are taking over malls. What does all of this mean? He puts to many ideas together at one time, where I have no idea what to think about first. This essay was very difficult for me to follow. However, I understood the last few paragraphs about teens and going to the mall. Most of the time we do go to the mall to socialize with one another. So what? Maybe I'm a teen who works a low paying job where I do not earn enough money to buy new clothes and accessories all the time. Maybe I have to save my money for important investments like helping my parents pay for my phone bill or college tuition, things that actually matter most. I like to walk around the mall and talk, but I'm not a teen who brings alcohol to a mall in a water bottle or soda can. I mean c'mon, who really does that? Anyway, to me this article was not meaningful because I'm not a troubled teen who goes to a mall drunk, or someone who buys expensive clothing to enhance consumerism. I guess I'm just normal.