Hype vs. No Logo

I first wanted to say I found both articles interesting...
No Logo- This article shows that companies are trying to "win the race" of owning the least, having fewest employees and producing the most powerful images opposed to products. Advertising changed a lot from delivering product news to now a specific brand name. I never really thought about how much consumers go for their favorite brands instead of really thinking about the product. It use to be about designing products but in today's society it is about selling the brand of the product. Crazy to think that we buy something because of the brand it is instead of actually finding the product we like the best!
Hype- "12 billion display ads, 3 million radio commercials, and more than 200,000 TV commercials..." (Lasn, 199) That is crazy! I never thought about how much advertising is in our everyday lives. I found this piece very interesting because it is something that most people don't even think about. It shows advertising is actually a huge part of our everyday lives. I think the best example given was the boy who shaved his hair for different advertisement every few weeks!