Wednesday, October 05, 2005
F*ck advertising
Now that i've got your attention, the article "No Logo" by Naomi Klein gave an insight into the world of brands as opposed to products and how you aren't selling the actual item but an image that it portrays. The brand has to seem appealing to all and necessary in your life, this is what sells no matter how cheaply made the product should be. Not only that you need the image to be seen everywhere, from the bathroom to the bus, it is disgusting, how many times do i need to see the marlboro man through my daily routine. "Hype" by Kalle Lasn makes these points in her writing about how sick she also is of this cramming of images of miracle products down our throats. She also states that we are so enthralled by this marketing that we don't see how absurd it is, and possibly we are blinded by the hype. In closing i agree that it is annoying until you take a step back and finally look at what is going on around you, but by tomorrow as i turn on the tv and see a beer commercial with countless model girls i'll forget all about how redundant the commercial is.
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