Wednesday, October 05, 2005

Advertising Sucks

Advertising is everywhere. What else is new? This is not something new to our generation, we've all grown up on the commercials and the snappy signature lines from our favorite fast food place. "Have you had your break today?" I think it's probable that most of us can identify that one as being the McDonalds logo. "Hype" by Kalle Lasn clearly shows the pent up fustration she has had with these ads consuming our daily lives.
"You reach down to pull your golf ball out of the hole and there, at the bottom of the cup, is an as for a brokerage firm. You fill your car with gas, there's an ad on the nozzle. You wait for your bank machine to spit out money and an as pushing GIC's scrolls by in the little window." (Lasn 200)
It doesn't stop there, Kalle goes on for another page about different advertisments. This article is perfectly acceptable in venting her annoyence with advertisers, however, Naomi Klein's article "No Logo" is just unacceptable. The need for a complete history of advertising and branding or a stunning incidence like "Marlboro friday" is not so stunning. We all know about the dark secrets of brand name companies making our clothes or whatever it is that we buy for under 5 cents, and yeh we buy the stuff anyway for absurd amounts of money. This will never change, the need for brand names is too demanding today. Most kids want to be seen wearing the expensive name brand clothing. Most people will pick Pepsi over Weis Coke. The advertising industry will always come up with new different schemes to making us chose their product. Whether it be from making an inhuman object have a personality to the catchy music behind a coffee commercial, we are stuck in the advertising world and that's it. Short and simple fustration is all we need with the brand name advertising world.

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