HyPe & No LoGo...WhAtS ThE DiFfErEnCe!?

It seemed as though both short stories tied right in with each other. In "Hype" by Kalle Lasn, she expressed deeply how advertisements are the main mental pollutions in this world today. We can thank the radio, billboards, and television for most of that. It's said that corporate advertising is the largest single psychological project. But on the other hand in "No Logo" by Naomi Klein, she talked about how corporations became extremely oversized and owned too much, employed too many people, and became weighed down with too many things. There she stated the obvious. In the world today corporations that are successful have to produce brands, not products. That seems out of touch with the good old traditional way. Klein said, "Corporations dont produce products and advertise them, they buy products and brand them." After reading both stories I understood what's really going on out there and how things have changed over the years. What's going to be next?