The "Brand Wagon"

The corporations of today’s market, perform their market practices very different from over twenty years ago. Before the mid “1980’s, manufacturer’s only focused on the production of goods. But now, the sellers are aware that consumers don’t really believe there are any differences between the products a company sells and its competitors. With this in mind, companies don’t worry about the quality of their product but rather the marketing strategies and image behind their products. Some company’s like Nike, for example, spend over $250 million dollars annually on marketing. But company’s like Nike don’t even manufacture their products but instead have international contractor’s make all their products for them. So the only thing Nike does is work on what is called its “Brand Name”. It has come to the point, that the corporations who have the fewest on payroll but produce the most powerful images, instead of their products, gain the most wealth and recognition. These corporations have also taking their advertising strategies to a whole new level. Not only are their ads confined to the usual places like the billboards and buses, but Corporate America has found new and creative ways to advertise their products to the general public. They have put up ads anywhere your eyes can possibly come to rest from selling billboards on top of public schools so airliners can see them from above to IBM beaming there logo into the clouds above San Francisco.