"Hype" and "No Logo" Response

I'm pretty sure this is due today...

I found the shorter article "Hype" to be very interesting since it had several ties to my “Literacies” paper. I find the whole issue of the psychology behind advertisement to be rather intriguing.

The article "No Logo" seemed to be a giant slap in the face to corporate marketing from the mid-80's to the present. I think Klein's article was a very well thought out analysis of what happened as a result of Marlboro Friday. Her theory of the two different types of brand corporations (the Wal-Marts vs. the Nikes) made a lot of sense. Of course the whole thing is entirely biased since Naomi Klein is renowned for being anti-corporate, but it is hard to ignore the several nuggets of truth presented in her article.