"in the shadow of the image"

“In The Shadow Of The Image" was a very interesting article because it touched on many subjects that are true in advertising today. The first thing that caught my attention was the use of sexuality. Examples of sexuality are the lady cockroach, the girl in the whiskey ad, and the girl in the vodka ad. The ads appealed also to the male gender. Advertisements are made to capture the attention of teens so they too can get sucked in to what is in style and seems to be cool. Whenever someone mentions that young adults just want to be "cool" it reminds me of numerous cigarette ads in today’s society.