Hype and No Logo

I read the essay "Hype" by Kalle Lasn first and I found it to be very true in a lot of ways. I never really notice how everyday we are exposed to millions of advertisements by the media. Advertising is virtually everywhere we look (On the streets, in malls, on t.v., etc.). The one thing that i really thought was kind of funny was that males were not bothered by advertising in the bathroom stalls. I can remember a couple times when this has happened to me and it didnt seem to have any effect on my conciousness. The only thing I dont really understand about Lasn's essay is she makes advertising out to be such a horrible thing, when in actuality I personally listen to much less than half the advertisement I hear in a day. The other essay "No Logo" was kind of hard to follow, and it seemed like she took a very long time to get her message across to the audience. She basically stated numerous times how advertisors were switching instead from selling a brand to selling a life style. I had trouble fully understanding this piece.